Transmedia implies the use of vast assimilation of media outlets to create a following for a brand.  To date, only the show Heroes can claim such status.  But Soulja Boy?  Seriously?  Well, WSJ interviews him.

View the video here if it doesn't load:

http://blogs.wsj.com/speakeasy/2010/10/31/soulja-boy-talks-about-being-a-soci...

Albert Thompson
Director, Brand Strategy
TRANSIENT IDENTITI, Inc
www.transientidentiti.com